Fountain of beauty from Tamatsukuri Onsen

Discover the secret to timeless beauty at Hime Labo: Where ancient traditions meet modern skincare

In the heart of Tamatsukuri Onsen, a place famed for its rejuvenating hot springs, Hime Labo has unlocked the secret to radiant, youthful skin. Harnessing the legendary waters that have been celebrated for centuries, this renowned skincare brand offers products like the Tamatsukuri Kirakira (Sparkly) Mist and the Hime Labo Washing Soap. With a focus on deep hydration and enhancing natural beauty, Hime Labo has quickly become a beloved name in skincare. Drawing inspiration from the rich history of princesses in the region, the brand is committed to reviving the splendour of Tamatsukuri Onsen.

 

 

Access and Water Quality

Located in Matsue City, the capital of Shimane Prefecture, Tamatsukuri Onsen is accessible by various means: two hours by air from Tokyo (Haneda), eight hours by bullet train and local railway, and twelve hours by night sleeper train (Sunrise Izumo). It attracts those who want to enhance their beauty because of its exceptional onsen water quality, which is as effective as high-quality skin lotion endorsed by Saticine Medical, one of Japan’s top pharmaceutical institutes. According to the local historical record, the Izumo Fudoki, the water was described as a divine fountain, making the skin sparkle (kirakira in Japanese) from the first soak and healing diseases by the second. Known as the Princess Goddess by contemporary locals, the water contains sodium, calcium, sulphates, and chlorides, allegedly increasing skin hydration by 65% when applied three times a day for eight weeks (as researched by Saticine Medical).

 

 

Tamatsukuri Kirakira Mist and Hime Labo Washing Soap

Hime Labo, a cosmetic brand in Tamatsukuri Onsen, makes the best of this geographical advantage to sell highly reputed skincare items such as the Tamatsukuri Kirakira (Sparkly) Mist and the Hime Labo Washing Soap. The Tamatsukuri Kirakira Mist is named after the passage: making the skin sparkle from the first soak, which was quoted from Izumo Fudoki. It utilises bona fide onsen water to maintain skin moisture, increase hydration, remove old keratin and melanin, improve skin tone, and enhance the efficacy of beauty lotions. This mist allows users to experience the moisturising effects of onsen water anytime and anywhere, earning it a staple status among the company’s products. The Hime Labo Washing Soap, enriched with moisturising onsen water, creates a rich lather that prevents skin from drying and tightening.

 

The Princess Theme and Commitment to Beauty

The name Hime means princess in English, and Labo stands for laboratory. The concept of princesses originated from the Princess Goddess in the Izumo Fudoki, which dates back to A.D. 733 and is rooted in Japanese mythology. Thus, the logo’s motif features the letter H, imagining a tiara-wearing princess (hime) adorned with a diamond and a garment. The cosmetic company is dedicated to enhancing women’s beauty by producing heartfelt products.

 

 

Enhancing Beauty

‘We hope you will enjoy our cosmetics at home and come to Tamatsukuri Onsen’, said Chika Fujita, a manager at Hime Labo. Hime Labo’s quest to enhance women’s elegance and contribute to the revitalisation of Tamatsukuri Onsen is ongoing.

(Words by Takashi Saito)

 

Store Details and Online Shopping

Located in the heart of the onsen town, look for the large white Hime Labo logo. You can try all their products at the tester booth.

Address: 1213 Tamatsuyucho Tamatsukuri, Matsue, Shimane 699-0201, Japan
Phone: 0852-62-1556 (9:00 AM – 5:00 PM)
Business Hours: 9:00 AM – 6:00 PM (Open daily)
Parking: None (Use the day-trip visitor parking at the entrance to the onsen town)

Online Shopping
You can order Hime Labo products through their official online shop or by calling their toll-free number: 0120-885-092.
Enjoy free shipping on orders over ¥5,000 and additional discounts for bulk orders or subscription services.

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