For” My friend’s joy,” Shimane man challenges

MatsueShogo Ehara, a Matsue resident, runs a rental bicycle business (TRIP SPICE) for tourists. His high-grade bicycle(DAYTONA) and his skillful guiding are so excellent as to get well reputation from its users. The bicycle riders can enjoy seeing the captivating views of Matsue, where the city has so historical as to have many beautiful sights. The authentic sceneries of Matsue enable them to feel the atmosphere of the water capital. The Matsue’s seasonal spectacles provide the rider with a precious memory.



Shogo was born in Shimane, but the idyllic scene of the rural area discouraged him from maintaining a motivation to live there. Entering a university in Tokyo brought him there. Having graduated from the university, he stuck to live there, working for a famous big Japanese company on the weekday on the one hand and enjoying his hobby of cycling on the weekend on the other. This was the typical lifestyle of the Tokyoite, and he was content. He thought of spending whole his life in Tokyo as an elite company employee. Yet he changed his mind on account of knowing the enchanting Shimane entrepreneurs in Tokyo. This event brought him an entrepreneurship course held in Tokyo, returning to Shimane to start his current business.



His business did well before the pandemic, but the spread of the covid-19 and its state of emergency all over Japan prevented tourists from visiting Matsue, an accident that suspended his business and forced him to despair. While experiencing a difficult situation, he maintained his business because he had had the purpose of his business to let his friends who live in Tokyo come to Shimane smile. In other words, the purpose contributed to running his business. Although, still, under a challenging environment caused by the pandemic, his business tends to recover from the bottom. Shogo Ehara’s challenge continues.



TRIP SPICE (English available)

5 Suetsugu-Cho Matsue, Shimane


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