Kashima ― Sada Shrine has been hosting the annual Oimi-san Festival from November 21 to 25, steeped in tradition and reverence. The shrine, dedicated to Sarutahiko, a guiding deity from the Kojiki, holds a prominent place during Kamiarizuki—the ‘Month of the Gods’—when deities are believed to convene in Izumo.
Legend has it that during this month, countless deities gather at Izumo Grand Shrine for celestial discussions, often related to matchmaking for mortals. Following their journey, many kami find rest at Sada Shrine. The shrine’s precincts are sealed with sacred shimenawa straw ropes to ensure their peace, barring public entry.
The festival fosters a deep sense of community among parishioners (ujiko), with families, students, and locals of all ages participating in the celebrations. Visitors can enjoy zenzai, a traditional sweet red bean soup with rice cakes while experiencing the festival’s atmosphere.
The name Oimi-san, which means refraining from noise or song, underscores the occasion’s solemnity. A key highlight is the arrival of Ryujin, the divine sea snake believed to manifest as Sarutahiko. Ryujin is said to guide the deities ashore at the fishing villages of Koura, Etomo, and Kitaura before leading them to the shrine.
Located in Kashima Town, a suburban area of Matsue, Sada Shrine is regarded as the second most prestigious shrine in the Izumo region. In addition to Sarutahiko, the shrine enshrines eleven other deities, including Izanagi and Izanami, the mythical creators of Japan.
Access to Sada Shrine from Tokyo:
By Shinkansen:
Take the Tōkaidō Shinkansen from Tokyo Station to Okayama Station (about 3.5 hours). From Okayama, transfer to the Hakubi Line and take a Yakumo Rapid Express to JR Matsue Station (about three hours). The total travel time by Shinkansen is approximately six hours.
By Car (Recommended):
Once you arrive at JR Matsue Station, you can rent a car and drive to Sada Shrine in about 15 minutes.
By Bus:
From JR Matsue Bus Terminal, take an Ichibata Bus to Sada Shrine (about 25 minutes).
Alternative Option:
If you are coming from Matsue Onsen Station (Ichibata Railway), it’s about a 10-minute drive to the shrine.
Alternative Airports:
Izumo Airport:
From Izumo Airport, it’s about a 35-minute drive to Sada Shrine.
Yonago Airport:
From Yonago Airport, it takes about one hour to reach Sada Shrine by car.