Beyond Numbers: Shimane’s Quest in Japan’s Tourism Boom
In the age of mass tourism, what does it mean to be overlooked? Japan is breaking records in inbound tourism, yet Shimane Prefecture — home…
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Light and Prayer at Gessho-ji Temple
Annual Mandoue ceremony offers prayers for peace during Obon season — 15th August 2025, Matsue, Shimane,Japan MATSUE — On the final day of Japan’s…
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Takasi Ota: Where Japanese Craft Meets Contemporary Living
In collaboration with CHITEN SHOP, textile designer Takasi Ota seamlessly blends Japanese heritage with contemporary aesthetics, creating fabrics that whisper of landscapes, traditions, and the…
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Kashima’s Fireworks Shine Beneath Twilight Sky
Kashima — On the evening of 26th July, Etomo Fishing Port in Kashima-cho, Matsue City, was filled with excitement as the annual fireworks festival took…
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Matsue’s Tenjin Festival Brings 400 Years of Summer Spirit to Life
Matsue – The Tenjin Festival, a vibrant annual summer event deeply rooted in local tradition, is currently underway at Shirakata Tenmangu Shrine, taking place on…
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Discover Yonago, Tottori: California Artist Olivia Obrecht’s Quiet Inspiration
Yonago, Tottori Prefecture — Once the bustling commercial capital of the San’in region, Yonago still hums with the quiet heartbeat of its Shōwa-era past —…
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Festa Junina Celebrates Unity in Izumo’s Multicultural Festival
Izumo — Under blue summer skies in western Japan, Izumo’s Ichinotani Hill Park burst into colour and music on Saturday, July 12, as locals and…
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Echoes of Elegance: Uncovering Soul of Gessho-ji Temple
Although the Japanese rainy season can evoke a sense of melancholy, it brings vivid colour to the hydrangeas at Gessho-ji Temple. Temple’s Origin Story Initially,…
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SAMI Japan Sparks Japan’s Tech Transformation from Izumo
Izumo, a city in eastern Shimane Prefecture renowned for its mythology and the historic Izumo Taisha Shrine, is emerging as a hub of innovation and…
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Konjoneko: Baking Joy with Grace and Resilience
New Take on Kawaii in Quiet Castle Town In Japan, the word kawaii often evokes images of pastel hues, animated characters, and playful pop culture.…
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